Vol. 1 No. 1 (2025): AJBMSS

AJBMSS Volume 1 Issue 1

Published: 2025-02-25

Preface

Preface

Dr. Tahir Iqbal^1*

https://doi.org/10.65080/ajbmss.v1i1.55

1-1
- 78
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Articles

The Influence of Machine Learning on Consumer Decision-Making Patterns in Germany: The Mediating Role of AI Recommendation Systems for Achieving Sales and Customer Satisfaction

Hassan Ali^1*

https://doi.org/10.65080/c0nevs55

1-11
- 278
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Assessing the Role of Vertical Farming in Managing the Net-Zero Supply Chain in Aerofarms: The Mediating Role of Supply Partner Collaboration

Tarig Khidir Eltayeb^1* , Chaudhary Kashif Mehmood^2*

https://doi.org/10.65080/hzvrh624

1-10
- 133
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The Dark Side of International Talent Management: Exploring the Negative Effect of Talent Repatriation on Multinational Enterprises' Performance with the Meditating Role of Reverse Culture Shock

Hoda Mahmoud AboAlsamh^1*

https://doi.org/10.65080/942npc70

1-11
- 155
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The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Usage and Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK

Dr. Chaudhry Kashif Mahmood^1*

https://doi.org/10.65080/2nz9tz75

1-13
- 103
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Role of Hybrid Models of Defi and Traditional Banking Systems in Improving the Profitability of European Banks: An Analysis of the Future Possibilities

Abdullah Awadh Alotaibi^1*

https://doi.org/10.65080/nvdx4984

1-14
- 133
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The Hybridity of Pattachitra Katha Media: The Folk-Pop Art Narrative Tradition of Bengal

Dr. Supriya Banerjee^1* , Sreemoyee Majumder^2*

https://doi.org/10.65080/bk36he54

1-12
- 120
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Medical Marketing: Bridging the Gap

Keyaan Nanjwani^1*

https://doi.org/10.65080/t5neq314

1-21
- 99
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