The Moderating role of Content Creation Cost on the relationship between Generative Adversarial Network (GAN) marketing success in Content Marketing: Empirical Evidence from Automotive Industry of the UK. ajbmss-ojs [Internet]. 2025 Feb. 7 [cited 2026 Feb. 16];1(1). Available from: https://ajbmss.cmpublisher.com/index.php/ajbmss_ojs/article/view/4