The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Usage and Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK. ajbmss-ojs [Internet]. 2025 Feb. 7 [cited 2026 Jun. 12];1(1):1-13. Available from: https://ajbmss.cmpublisher.com/index.php/ajbmss_ojs/article/view/4