The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Usage and Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK. AJBMSS - Advance Journal of Business Management and Social Sciences, [S. l.], v. 1, n. 1, p. 1–13, 2025. DOI: 10.65080/2nz9tz75. Disponível em: https://ajbmss.cmpublisher.com/index.php/ajbmss_ojs/article/view/4.. Acesso em: 13 jun. 2026.