[1]
2025. The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Usage and Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK. AJBMSS - Advance Journal of Business Management and Social Sciences. 1, 1 (Feb. 2025), 1–13. DOI:https://doi.org/10.65080/2nz9tz75.