Teaching Service Quality in Saudi Higher Education: The Role of Employee Engagement, Innovation Strategy, and Vision 2030
DOI:
https://doi.org/10.65080/ajbmss.v2i1.CMT2621101003Keywords:
Employee engagement practices, innovation strategy, teaching service quality, vision 2030, human capital development, higher educationAbstract
Introduction: In this study, the authors discuss the association between employee engagement practices and innovation strategies with the quality of teaching services in Saudi Arabian higher education and evaluate the moderating role of Vision 2030 Human Capital Development initiatives.
Methodology: The study followed a quantitative design, with 350 academic staff participating in the research. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data.
Results & Discussion: The results indicate that the practice of employee engagement is positively and significantly associated with the quality of teaching services, but with a small effect. Conversely, the innovation strategy did not show any significant direct association. Vision 2030 Human Capital Development also demonstrates a direct, positive, and significant moderating impact on the quality of teaching services. The moderation analysis shows that Vision 2030 human capital development plays a significant role in strengthening the relationship between employee engagement practices and teaching service quality. Likewise, it has a significant moderating effect on the association between innovation strategy and teaching service quality.
Conclusion: These results suggest that engagement practices and innovation strategy effectiveness increase with alignment to Vision 2030 human capital development programs. Therefore, Human capital development (operationalised in the Vision 2030 context) acts as a contextual institutional factor and enhancer of organisational practices.
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Copyright (c) 2026 Batool Alsetri, Sarah Alhulimi , Baneen Mushayqiri, Fatima Aljasim (Author)
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