THE IMPACT OF SUSTAINABLE INFRASTRUCTURE DEVELOPMENT AND GREEN INNOVATION ON THE TOURISM SECTOR OF KSA: THE ROLE OF VISION 2030 AS AN INTERVENING VARIABLE

Abstract

This paper evaluates sustainable infrastructure development and green innovation principles in tourism while investigating their impact on sectorial growth, competitiveness, and sustainability. This research analyses the position of Vision 2030 in the mediation process. The study aims to deliver significant findings about both opportunities and obstacles Saudi Arabia encounters while expanding its tourism market. The research divides its structure into five essential parts that include an introduction, literature review, methodology, results, and data analysis, and then a conclusion. This section outlines numerous elements, including the background information combined with problem scenario definition followed by objectives clarification, then research questions and purpose description together with report scope definition along with its significance description and organisational structure. The subsequent section of this analysis is researching previous academic works and theoretical foundations. The thesis presents Saudi Arabian tourism sector data supported by stakeholder perspectives, which undergo PLS-MES analysis through SmartPLS application execution. Based on observed analytical findings, the research study presents recommended solutions to boost sustainability development within Saudi Arabian tourism.

Keywords: Sustainable Infrastructure, Green innovation, Vision 2030, United Nations SDG 9